Looking On The Bright Side of Services

Building a Website for Your Small Business

Envision your small business website as a first impression for your potential clients. Is it user-friendly, and is it clear in conveying your business’ products and services? Otherwise, visitors may become uninterested and leave your site, which does not expand your repeat customer base.

Be Clear about Your Business and Why It’s There

Considering you just have a few seconds to engage potential customers and keep them on your site, be crystal clear with your value proposition and intent as people land on your homepage. Fantastic visual design, animation, and gorgeous photos can all enhance a website’s appearance, but it’s also important to take your business message into account.

Create a User-friendly Website

If you’re starting something from scratch, your first task is to ensure you have the right team working for you. Most importantly, you should have both technical developers and information architects at the heart and soul of the creative development process. They won’t be there to just contribute conceptual ideas, but also to help you create a positive user experience.

Never Underestimate SEO

If your site is not optimized for the search engines, you’re practically shutting off all possibility for organic traffic or unforeseen encounters with your business. If the technology solution must be ultimately guided by your idea, that’s still a good start, but need to make sure it jives with Google, Yahoo, and Bing. At least, you should generate a site map and fill out title tags, heading titles, and site description appropriately.

Breathe Life into Your Brand

A lot of corporate websites are soulless, with all that static content, business jargon, stock imagery, and using stock imagery, business jargon, static content, and generic web design. All of these make for poor user experience. And that’s a big problem, since your site plays a vital branding role. You can create the best branding experience by being yourself. Talk to people in real-time, and let your brand be the reason for them to talk to each other.

Maintain Mobile Friendliness

Currently, about 5 percent of traffic to business websites comes through mobile phone, and next year, with more smart phones hitting the market and carriers continuing to improve their cellular wireless capabilities, that number is seen rising dramatically. Therefore, your website must be designed not just for PCs, but also for mobile devices like smart phones and even basic phones.

Use Analytics to Keep Track of Your Progress

It’s important to track your online progress because you have to keep it in step with your company’s goals. If you have budget problems, the free Google analytics package can give you a great start. Once you have proven that your tags are working, pull weekly reports and closely examine user behavior on your site. Luckily, trends will not take long to spot.

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